What is UX design?
User Experience (UX) Design is the procedure of improving the overall experience of the users when they interact with the application or website in order to achieve its objective to provide the maximum customer satisfaction. It keeps customers in mind and creates the basic skeleton of any application. It mainly focuses on wireframing an application and structuring all its components and elements appropriately to create the user flow.
Importance of UI/UX design
The primary goal of any business is to increase its sales and increase the growth of the business. UX/UI Design plays an essential role in achieving this goal. The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application.
With users having lots of choices and alternatives for the products and/ or services you are offering them, the span of time you get to grab the attention of your users is quite less and you have to hit the bullseye in this short span of time.
The UI and UX Design help to win the consumers’ confidence and make them use your application or website providing them what they are looking for. The number of consumers you are getting on your website/application can measure the success of the great UI and UX.
For a start-up or a small venture, the importance of UI and UX Design becomes even more crucial as the first impression lasts long and using UI and UX designing can make or break the brand recognition.